A new conceptual framework for memorable Airbnb experiences: guests’ perspectives

Erose Sthapit*, Peter Björk, Dafnis N. Coudounaris, Matthew J. Stone

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Purpose
This qualitative study aims to explore the activities that guests perform while staying in Airbnbs, emotions associated with these experiences and the components of memorable Airbnb experiences.
Design/methodology/approach
An empirical study of a qualitative nature was conducted using a self-administered open-ended questionnaire among tourists who had stayed in an Airbnb in the past three years. Data were collected using two different sources for triangulation purposes, referred to as Studies 1 and 2.
Findings
Many respondents reported conducting similar activities while at home and while staying in an Airbnb, supporting Burch’s (1969) spill-over theory. Travellers mostly recalled mundane activities, such as cooking. The results suggest that the spill-over effect is more prevalent in the Airbnb context than in other accommodation types, as one often travels from one’s own home to another’s home. Respondents associated their Airbnb experience with the positive emotion of joy. Respondents mentioned numerous reasons for having felt joy during their Airbnb experiences, such as sharing the trip with travel companions and spending time with friends.
Practical implications
Airbnb should clearly define host’s tasks and responsibilities, hosts should treat guests in a friendly manner, which includes resolving any problems they face in relation to the rental property.
Originality/value
This paper proposes a new conceptual framework for a memorable Airbnb experience, which comprises several components: socialising and bonding with friends and family members, location, the host’s hospitality, a homely feeling, home amenities and negative experiences (the poor condition of the room and a dishonest host).
Original languageEnglish
Peer-reviewed scientific journalInternational Journal of Culture, Tourism and Hospitality Research
Volume16
Issue number1
Pages (from-to)75-86
Number of pages12
ISSN1750-6182
DOIs
Publication statusPublished - 01.07.2022
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • emotions
  • Airbnb
  • spill-over
  • memorable tourism experience
  • memorable Airbnb experience

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