A new perspective on market dynamics: Market plasticity and the stability–fluidity dialectics

Suvi Nenonen, Hans Kjellberg, Jaqueline Pels, Lilliemay Cheung, Sara Ulrika Björnsdotter Lindeman, Cristina Mele, Laszlo Sajtos, Kaj Storbacka

Research output: Contribution to journalArticleScientificpeer-review

47 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalMarketing Theory
Volume14
Issue number3
Pages (from-to)269-289
Number of pages21
ISSN1470-5931
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2014

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