A Nordic School Approach to Images and Branding

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe Nordic School : Service Marketing and Management for the Future
EditorsJohanna Gummerus, Catharina von Koskull
Number of pages13
Place of PublicationHelsinki
PublisherHanken School of Economics
Publication date2015
Pages365-377
ISBN (Electronic)978-952-232-284-5 (PDF)
Publication statusPublished - 2015
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

Cite this

Rindell, A. (2015). A Nordic School Approach to Images and Branding. In J. Gummerus, & C. von Koskull (Eds.), The Nordic School: Service Marketing and Management for the Future (pp. 365-377). Helsinki: Hanken School of Economics.