A Nordic School Approach to Images and Branding

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	The Nordic School : Service Marketing and Management for the Future
Editors	Johanna Gummerus, Catharina von Koskull
Number of pages	13
Place of Publication	Helsinki
Publisher	Hanken School of Economics
Publication date	2015
Pages	365-377
ISBN (Electronic)	978-952-232-284-5 (PDF)
Publication status	Published - 2015
MoE publication type	A3 Book chapter

Keywords

@inbook{eb2c009547434b52a3c44abcaf5f0356,

title = "A Nordic School Approach to Images and Branding",

keywords = "512 Business and Management",

author = "Anne Rindell",

year = "2015",

language = "English",

pages = "365--377",

editor = "Johanna Gummerus and {von Koskull}, Catharina",

booktitle = "The Nordic School",

publisher = "Hanken School of Economics",

address = "Finland",

}