A Practice Method for Studying Creative Communities

Research output: Contribution to journalArticleScientificpeer-review


Explaining innovation – even merely spotting it actually happening – is difficult. In this article, I introduce an industry-friendly approach that will enable practitioners and researchers alike to observe, interpret, and understand the different types of creativit- ies – the raw materials necessary for innovation – that happen in creative communities. The Practice Method for Studying Creative Communities (PMSCC) is based on theories developed by Nonaka and Takeuchi. However, unlike mainstream practice-oriented methods, the PMSCC does not necessitate the use of theory-heavy conceptualizations; instead, it focuses on the everyday, creative micro-interactions in communities. As I de- scribe in this article, the PMSCC offers practitioners and researchers an effective way to gain new insights into an otherwise relatively opaque process. Besides outlining the method, I also present results from a research project utilizing the PMSCC, showing how the method can produce worthwhile findings, foster new insights, and help practi- tioners hone their creative processes.
Original languageEnglish
Article number1197
Peer-reviewed scientific journalTechnology Innovation Management Review
Issue number11
Pages (from-to)22-31
Number of pages10
Publication statusPublished - 29.11.2018
MoE publication typeA1 Journal article - refereed


  • 213 Electronic, automation and communications engineering, electronics
  • Creativity
  • innovation
  • teamwork
  • Research methods
  • practice
  • 512 Business and Management


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