A service perspective on business relationships: The value creation, interaction and marketing interface

Research output: Contribution to journalArticleScientificpeer-review

318 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalIndustrial Marketing Management
Volume40
Issue number1
Pages (from-to)240-247
Number of pages8
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • Service business
  • Service logic
  • Service-dominant logic
  • Business-to-business marketing
  • Relationship marketing
  • Interaction
  • DOMINANT LOGIC
  • FRAMEWORK
  • 512 Business and Management
  • KOTA2011

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