A solution business model: comparison across business contexts: proceedings from the AMA SERVSIG 2012 International Service Research Conference, Helsinki Finland 2012.

Kaj Storbacka; Charlotta Windahl; Anna Salonen; Suvi Maria Nenonen

A solution business model: comparison across business contexts: proceedings from the AMA SERVSIG 2012 International Service Research Conference, Helsinki Finland 2012.

Kaj Storbacka, Charlotta Windahl, Anna Salonen, Suvi Maria Nenonen

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	AMA SERVSIG 2012 International Service Research Conference, Helsinki Finland 2012.
Publication date	2012
Publication status	Published - 2012
MoE publication type	A4 Article in conference proceedings
Event	2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland Duration: 07.06.2012 → 09.06.2012 Conference number: 7

Keywords

512 Business and Management

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title = "A solution business model: comparison across business contexts: proceedings from the AMA SERVSIG 2012 International Service Research Conference, Helsinki Finland 2012. ",

keywords = "512 Business and Management",

author = "Kaj Storbacka and Charlotta Windahl and Anna Salonen and Nenonen, {Suvi Maria}",

note = " Volume: Proceeding volume: ; 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 07-06-2012 Through 09-06-2012",

year = "2012",

language = "English",

booktitle = "AMA SERVSIG 2012 International Service Research Conference, Helsinki Finland 2012.",

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Storbacka, K, Windahl, C, Salonen, A & Nenonen, SM 2012, A solution business model: comparison across business contexts: proceedings from the AMA SERVSIG 2012 International Service Research Conference, Helsinki Finland 2012. . in AMA SERVSIG 2012 International Service Research Conference, Helsinki Finland 2012. . 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), Helsinki, Finland, 07.06.2012.

A solution business model: comparison across business contexts: proceedings from the AMA SERVSIG 2012 International Service Research Conference, Helsinki Finland 2012. . / Storbacka, Kaj; Windahl, Charlotta; Salonen, Anna et al.
AMA SERVSIG 2012 International Service Research Conference, Helsinki Finland 2012. . 2012.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - A solution business model: comparison across business contexts

T2 - 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

AU - Storbacka, Kaj

AU - Windahl, Charlotta

AU - Salonen, Anna

AU - Nenonen, Suvi Maria

N1 - Conference code: 7

PY - 2012

Y1 - 2012

KW - 512 Business and Management

M3 - Conference contribution

BT - AMA SERVSIG 2012 International Service Research Conference, Helsinki Finland 2012.

Y2 - 7 June 2012 through 9 June 2012

ER -