A strategic-interaction analysis of an urgent appeal system and its outcomes for garment workers

Frank den Hond, Sjoerd Stolwijk, Jeroen Merk

Research output: Contribution to journalArticleScientificpeer-review

10 Citations (Scopus)

Abstract

Within the global garment industry, an urgent appeal is a request for action to Western activist groups for support in a specific case of labor rights violations. The urgent appeal system has become an important strategy for the transnational anti-sweatshop movement. It is distinct from the movement’s other strategies, because it directly supports garment workers in their struggle for improved labor conditions, while simultaneously informing and mobilizing Western consumers about substandard labor conditions in the garment industry. This paper explores how reflexivity in the use of this particular strategy, strategic choice in its implementation, and interaction with allies and targets affect outcomes for garment workers. It confirms the relevance of the emerging strategic-interaction perspective in explaining movement outcomes.
Original languageEnglish
Peer-reviewed scientific journalMobilization: an international journal
Volume19
Issue number1
Pages (from-to)83-112
Number of pages30
Publication statusPublished - 2014
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2014

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