A study on consumer choice of green, reusable packaging option in e-tailing

Johanna Gummerus, Michaela Lipkin

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationICRM: The 21st International Colloquium on Relationship Marketing, September 8-10, Newcastle UK
PublisherNewcastle University
Publication date2014
Publication statusPublished - 2014
MoE publication typeA4 Article in conference proceedings
Event International Colloquium on Relationship Marketing (ICRM) - Newcastle, United Kingdom
Duration: 08.09.201410.09.2014
Conference number: 21


  • 512 Business and Management

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