A study on consumer choice of green, reusable packaging option in e-tailing

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationICRM: The 21st International Colloquium on Relationship Marketing, September 8-10, Newcastle UK
PublisherNewcastle University
Publication date2014
Publication statusPublished - 2014
MoE publication typeA4 Article in conference proceedings
Event International Colloquium on Relationship Marketing (ICRM) - Newcastle, United Kingdom
Duration: 08.09.201410.09.2014
Conference number: 21

Keywords

  • 512 Business and Management

Cite this

Gummerus, J., & Lipkin, M. (2014). A study on consumer choice of green, reusable packaging option in e-tailing. In ICRM: The 21st International Colloquium on Relationship Marketing, September 8-10, Newcastle UK Newcastle University. http://conferences.ncl.ac.uk/icrm2014/aboutthe2014colloquium/