A study on consumer choice of green, reusable packaging option in e-tailing

Johanna Gummerus; Michaela Lipkin

A study on consumer choice of green, reusable packaging option in e-tailing

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	ICRM: The 21st International Colloquium on Relationship Marketing, September 8-10, Newcastle UK
Publisher	Newcastle University
Publication date	2014
Publication status	Published - 2014
MoE publication type	A4 Article in conference proceedings
Event	International Colloquium on Relationship Marketing (ICRM) - Newcastle, United Kingdom Duration: 08.09.2014 → 10.09.2014 Conference number: 21

Keywords

512 Business and Management

Access to Document

http://conferences.ncl.ac.uk/icrm2014/aboutthe2014colloquium/

OpenUrl availability

Full text

Cite this

@inproceedings{ba785110f5f946a598f2800882349c22,

title = "A study on consumer choice of green, reusable packaging option in e-tailing",

keywords = "512 Business and Management",

author = "Johanna Gummerus and Michaela Lipkin",

note = "No full paper published Volume: Proceeding volume: ; International Colloquium on Relationship Marketing (ICRM) ; Conference date: 08-09-2014 Through 10-09-2014",

year = "2014",

language = "English",

booktitle = "ICRM: The 21st International Colloquium on Relationship Marketing, September 8-10, Newcastle UK",

publisher = "Newcastle University",

address = "United Kingdom",

}

Gummerus, J & Lipkin, M 2014, A study on consumer choice of green, reusable packaging option in e-tailing. in ICRM: The 21st International Colloquium on Relationship Marketing, September 8-10, Newcastle UK. Newcastle University, International Colloquium on Relationship Marketing (ICRM), Newcastle, United Kingdom, 08.09.2014. <http://conferences.ncl.ac.uk/icrm2014/aboutthe2014colloquium/>

TY - GEN

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AU - Gummerus, Johanna

AU - Lipkin, Michaela

N1 - Conference code: 21

PY - 2014

Y1 - 2014

KW - 512 Business and Management

M3 - Conference contribution

BT - ICRM: The 21st International Colloquium on Relationship Marketing, September 8-10, Newcastle UK

PB - Newcastle University

T2 - International Colloquium on Relationship Marketing (ICRM)

Y2 - 8 September 2014 through 10 September 2014

ER -