A Theory of Affective Self-Affinity: Definitions and application to a company and its business

Jaakko Aspara, Rami Olkkonen, Henrikki Tikkanen, Johanna Moisander, Petri Parvinen

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Peer-reviewed scientific journal	AMS Review
Volume	12
Issue number	3
Number of pages	40
ISSN	1869-814X
Publication status	Published - 2008
MoE publication type	A1 Journal article - refereed

Keywords

@article{54c46379fcff4ad89617a63a9451c8bb,

title = "A Theory of Affective Self-Affinity: Definitions and application to a company and its business",

keywords = "512 Business and Management",

author = "Jaakko Aspara and Rami Olkkonen and Henrikki Tikkanen and Johanna Moisander and Petri Parvinen",

year = "2008",

language = "English",

volume = "12",

journal = "AMS Review",

issn = "1869-814X",

publisher = "AM - Academy of Marketing",

number = "3",

}