A Theory of Affective Self-Affinity: Definitions and application to a company and its business

Jaakko Aspara, Rami Olkkonen, Henrikki Tikkanen, Johanna Moisander, Petri Parvinen

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Peer-reviewed scientific journalAMS Review
Volume12
Issue number3
Number of pages40
ISSN1526-1794
Publication statusPublished - 2008
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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