Abstracts from the 2014 Macromarketing Conference

Alan Bradshaw, Mikko Laamanen, Alexander Reppel

Research output: Book/ReportAnthologyScientificpeer-review

Original languageEnglish
Number of pages26
Publication statusPublished - 2014
MoE publication typeC2 Edited book

Publication series

NameJournal of Macromarketing
ISSN (Print)0276-1467


  • 512 Business and Management
  • KOTA2014

Cite this

Bradshaw, A., Laamanen, M., & Reppel, A. (2014). Abstracts from the 2014 Macromarketing Conference. (Journal of Macromarketing). https://doi.org/10.1177/0276146714550875