Abstracts from the 2014 Macromarketing Conference

Alan Bradshaw, Mikko Laamanen, Alexander Reppel

Research output: Book/ReportAnthology

Original languageEnglish
Number of pages26
DOIs
Publication statusPublished - 2014
MoE publication typeC2 Edited book

Publication series

NameJournal of Macromarketing
ISSN (Print)0276-1467

Keywords

  • 512 Business and Management
  • KOTA2014

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