Academia Diffusion Experiment : Trailblazing the Emergence from Co-Creation

Renata Petrevska Nechkoska*, Antonia Caro Gonzalez, Alberto Bertello, Simona Grande, Marc Schmüser, Nataliia Rzhevska, Yulia Matskevich, Milen Baltov, Urska Jez, Eugenio Clavijo, Ekaterina Tsaranok, Montserrat Daban Marín, Raouf Hajji, Rui Couto, Karolina Bolesta, Sara Abou Ibrahim, Elena Poughia, Man Yang, Paola De Bernardi, Geert PoelsGordon Müller-Seitz, Marcel Bogers

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


Inspired by EUvsVirus, this chapter focuses on the Academia Diffusion Experiment (ADE) with more than 40 scholars and practitioners around the globe, who transform practice into science through co-creating, co-evolving, and co-dreaming. The chapter first introduces EUvsVirus as the context of the ADE and then uncovers the Denica 2.0 managerial method deployed to facilitate it, its primary constituents, governing principles, participants, information, and risk management. Finally, the chapter reflects the learnings from the ADE by discussing its potentials, problems, and challenges.
Original languageEnglish
Title of host publicationFacilitation in Complexity : From Creation to Co-creation, from Dreaming to Co-dreaming, from Evolution to Co-evolution
EditorsRenata Petrevska Nechkoska, Gjorgji Manceski, Geert Poels
Number of pages38
Place of PublicationCham
Publication date2023
ISBN (Print)978-3-031-11064-1, 978-3-031-11067-2
ISBN (Electronic)978-3-031-11065-8
Publication statusPublished - 2023
MoE publication typeA3 Book chapter

Publication series

NameContributions to Management Science
ISSN (Print)1431-1941
ISSN (Electronic)2197-716X


  • 512 Business and Management


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