Actor engagement, value creation and market innovation

Research output: Contribution to journalArticleScientificpeer-review

10 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalIndustrial Marketing Management
Volume80
Pages (from-to)4-10
Number of pages7
ISSN0019-8501
DOIs
Publication statusPublished - 06.05.2019
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Actor engagement
  • Resource linkages
  • Resource density
  • Market-shaping
  • Market innovation

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management

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