Actor engagement, value creation and market innovation

Kaj Storbacka

doi:10.1016/j.indmarman.2019.04.007

Actor engagement, value creation and market innovation

Kaj Storbacka

Marketing, Helsinki

University of Auckland

Research output: Contribution to journal › Article › Scientific › peer-review

106 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Industrial Marketing Management
Volume	80
Pages (from-to)	4-10
Number of pages	7
ISSN	0019-8501
DOIs	https://doi.org/10.1016/j.indmarman.2019.04.007
Publication status	Published - 06.05.2019
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
Actor engagement
Resource linkages
Resource density
Market-shaping
Market innovation

Access to Document

10.1016/j.indmarman.2019.04.007

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Full text

Cite this

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title = "Actor engagement, value creation and market innovation",

keywords = "512 Business and Management, Actor engagement, Resource linkages, Resource density, Market-shaping, Market innovation",

author = "Kaj Storbacka",

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journal = "Industrial Marketing Management",

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publisher = "Elsevier",

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