| Original language | English |
|---|---|
| Peer-reviewed scientific journal | European Journal of Marketing |
| Volume | 44 |
| Issue number | 1/2 |
| Pages (from-to) | 34-41 |
| Number of pages | 8 |
| DOIs | |
| Publication status | Published - 2010 |
| MoE publication type | A1 Journal article - refereed |
Keywords
- Suppliers
- Buyer-seller relationships
- KOTA2010