Adapting to changing buying behavior: A challenge for relationship management

Anne Holma

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationProceedings of the Tenth International Business Research Conference, Dubai, 2009
Place of PublicationDubai
Publication date2009
Publication statusPublished - 2009
MoE publication typeB3 Article in conference proceedings

Cite this

Holma, A. (2009). Adapting to changing buying behavior: A challenge for relationship management. In Proceedings of the Tenth International Business Research Conference, Dubai, 2009 http://www.wbiconpro.com/11-Anne-Finland.pdf