Original language | English |
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Title of host publication | Proceedings of the Tenth International Business Research Conference, Dubai, 2009 |
Place of Publication | Dubai |
Publication date | 2009 |
Publication status | Published - 2009 |
MoE publication type | B3 Article in conference proceedings |
Adapting to changing buying behavior: A challenge for relationship management
Anne Holma
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific