| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Tenth International Business Research Conference, Dubai, 2009 |
| Place of Publication | Dubai |
| Publication date | 2009 |
| Publication status | Published - 2009 |
| MoE publication type | B3 Article in conference proceedings |
Adapting to changing buying behavior: A challenge for relationship management
Anne Holma
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific