| Original language | English |
|---|---|
| Title of host publication | Proceedings from Otago Forum 2: The Service-Dominant Logic of Marketing - From Porpositions to Practice |
| Editors | David Ballantyne, Robert Aitken, John Williams |
| Number of pages | 25 |
| Place of Publication | Dunedin, New Zealand |
| Publication date | 2008 |
| Publication status | Published - 2008 |
| MoE publication type | A4 Article in conference proceedings |
Adopting a service business logic in relational business-to-business marketing: Value creation, interaction and joint value co-creation
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review