Adopting a service logic for marketing

Research output: Contribution to journalArticleScientificpeer-review

383 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalMarketing Theory
Volume6
Issue number3
Pages (from-to)317-333
Number of pages17
ISSN1470-5931
Publication statusPublished - 2006
MoE publication typeA1 Journal article - refereed

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