Adopting a service logic in manufacturing Conceptual foundation and metrics for mutual value creation

Christian Grönroos, Pekka Helle

Research output: Contribution to journalArticleScientificpeer-review

149 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Service Management
Volume21
Issue number5
Pages (from-to)564-590
Number of pages27
DOIs
Publication statusPublished - 2010
MoE publication typeA1 Journal article - refereed

Keywords

  • Value added
  • Manufacturing industries
  • Industrial relations
  • CUSTOMER LIFETIME VALUE
  • DOMINANT LOGIC
  • BUSINESS RELATIONSHIPS
  • INDUSTRIAL SERVICES
  • PRODUCTIVITY
  • MANAGEMENT
  • TRANSITION
  • FRAMEWORK
  • MODEL
  • KOTA2010
  • Marketing Effectiveness and Profitability

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