Adoption of corporate branding by managers: Case of a Nordic business-to-business company

Jaakko Aspara, Henrikki Tikkanen

Research output: Contribution to journalArticleScientificpeer-review

13 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Brand Management
Volume16
Issue number1-2
Pages (from-to)80-91
Number of pages12
ISSN1350-231X
DOIs
Publication statusPublished - 2008
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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