Original language | English |
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Peer-reviewed scientific journal | Journal of Brand Management |
Volume | 16 |
Issue number | 1-2 |
Pages (from-to) | 80-91 |
Number of pages | 12 |
ISSN | 1350-231X |
DOIs | |
Publication status | Published - 2008 |
MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management