Adoption of digital sales force automation tools in supply chain: Customers' acceptance of sales configurators

Tommi Mahlamäki*, Kaj Storbacka, Samuli Pylkkönen, Mika Ojala

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

40 Citations (Scopus)

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Social Sciences

Economics, Econometrics and Finance

Computer Science