An Empirical Study on Value Propositions: A Dyadic Approach

Kwesi Sakyi-Gyinae, Maria Holmlund

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationMarketing in a Post-Disciplinary Era : ANZMAC 2016
EditorsDavid Fortin, Lucie K. Ozanne
Place of PublicationChrístchurch
PublisherUniversity of Canterbury
Publication date05.12.2016
ISBN (Electronic)978-0-473-37660-4
Publication statusPublished - 05.12.2016
MoE publication typeA4 Article in conference proceedings
Event2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Christchurch, New Zealand
Duration: 05.12.201607.12.2016


  • 512 Business and Management

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