An Empirical Study on Value Propositions: A Dyadic Approach

Kwesi Sakyi-Gyinae; Maria Holmlund

An Empirical Study on Value Propositions: A Dyadic Approach

Kwesi Sakyi-Gyinae
, Maria Holmlund

Marketing, Helsinki

Hanken School of Economics

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Marketing in a Post-Disciplinary Era : ANZMAC 2016
Editors	David Fortin, Lucie K. Ozanne
Place of Publication	Chrístchurch
Publisher	University of Canterbury
Publication date	05.12.2016
ISBN (Electronic)	978-0-473-37660-4
Publication status	Published - 05.12.2016
MoE publication type	A4 Article in conference proceedings
Event	2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Christchurch, New Zealand Duration: 05.12.2016 → 07.12.2016

Keywords

512 Business and Management

Access to Document

http://www.mang.canterbury.ac.nz/ANZMAC/ANZMAC%20proceedings%202016.pdf

OpenUrl availability

Full text

Cite this

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title = "An Empirical Study on Value Propositions: A Dyadic Approach",

keywords = "512 Business and Management",

author = "Kwesi Sakyi-Gyinae and Maria Holmlund",

note = " Volume: Proceeding volume: ; 2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference, ANZMAC ; Conference date: 05-12-2016 Through 07-12-2016",

year = "2016",

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editor = "David Fortin and Ozanne, \{Lucie K.\}",

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Sakyi-Gyinae, K & Holmlund, M 2016, An Empirical Study on Value Propositions: A Dyadic Approach. in D Fortin & LK Ozanne (eds), Marketing in a Post-Disciplinary Era : ANZMAC 2016. University of Canterbury, Chrístchurch, 2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference, Christchurch, New Zealand, 05.12.2016. <http://www.mang.canterbury.ac.nz/ANZMAC/ANZMAC%20proceedings%202016.pdf>

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BT - Marketing in a Post-Disciplinary Era

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T2 - 2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference

Y2 - 5 December 2016 through 7 December 2016

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