An Examination of Service Quality, Trust, Value and Loyalty among Mobile Subscribers: Marketing Landscapes - A pause for thought

Heikki Karjaluoto, Chanaka Jayawardhena, Minna Hannele Pihlström, Matti Leppiniemi

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationConference Proceedings of the EMAC 2008
EditorsKeith Perks, Paurav Shukla
Place of PublicationUK
Publication date2008
Publication statusPublished - 2008
MoE publication typeA4 Article in conference proceedings

Cite this

Karjaluoto, H., Jayawardhena, C., Pihlström, M. H., & Leppiniemi, M. (2008). An Examination of Service Quality, Trust, Value and Loyalty among Mobile Subscribers: Marketing Landscapes - A pause for thought. In K. Perks, & P. Shukla (Eds.), Conference Proceedings of the EMAC 2008