@inbook{b65980795a3b41b38b69bbbed7123c55,
title = "An examination of the effects of message content that categorizes the customer",
keywords = "512 Business and Management",
author = "Magnus S{\"o}derlund and Claes-Robert Julander",
year = "2013",
language = "English",
isbn = "978-3-658-02364-5",
series = "European Advertising Academy",
publisher = "Springer",
editor = "Sara Rosengren and Micael Dahl{\'e}n and Shintaro Okazaki",
booktitle = "Advances in advertising research (Vol. IV)",
address = "International",
}