An examination of the effects of message content that categorizes the customer

Magnus Söderlund, Claes-Robert Julander

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in advertising research (Vol. IV) : The changing roles of advertising
EditorsSara Rosengren, Micael Dahlén, Shintaro Okazaki
Place of PublicationWiesbaden
Publication date2013
ISBN (Print)978-3-658-02364-5
ISBN (Electronic)978-3-658-02365-2
Publication statusPublished - 2013
MoE publication typeA3 Book chapter

Publication series

NameEuropean Advertising Academy


  • 512 Business and Management

Cite this