An Exploration of How Mature Women Buy Clothing: Empirical Insights and a Model

Maria Holmlund; Anne Hagman; Pia Polsa

doi:10.1108/13612021111112377

An Exploration of How Mature Women Buy Clothing: Empirical Insights and a Model

Maria Holmlund, Anne Hagman, Pia Polsa

Marketing, Helsinki

Hanken School of Economics

Research output: Contribution to journal › Article › Scientific › peer-review

49 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Fashion Marketing and Management
Volume	15
Issue number	1
Pages (from-to)	108-122
Number of pages	14
DOIs	https://doi.org/10.1108/13612021111112377
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
KOTA2011

Access to Document

10.1108/13612021111112377

MHAHPP JFMM2011Final published version, 122 KB

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Cite this

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