An increased focus on service selling: Implications for the sales function

Daniel Kindström, Christian Kowalkowski, Per Carlborg

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInternational Research Symposium on Service Excellence in Management (QUIS)
Number of pages4
Publication date2011
Pages136-139
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
Event2011 International Research Symposium on Service Excellence in Management (QUIS) - Ithaca, NY, Ithaca, United States
Duration: 02.06.201105.06.2011
Conference number: 12

Keywords

  • 512 Business and Management

Cite this

Kindström, D., Kowalkowski, C., & Carlborg, P. (2011). An increased focus on service selling: Implications for the sales function. In International Research Symposium on Service Excellence in Management (QUIS) (pp. 136-139)