An increased focus on service selling: Implications for the sales function

Daniel Kindström; Christian Kowalkowski; Per Carlborg

An increased focus on service selling: Implications for the sales function

Daniel Kindström, Christian Kowalkowski, Per Carlborg

Marketing, Helsinki

Linköping University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	International Research Symposium on Service Excellence in Management (QUIS)
Number of pages	4
Publication date	2011
Pages	136-139
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	2011 International Research Symposium on Service Excellence in Management (QUIS) - Ithaca, NY, Ithaca, United States Duration: 02.06.2011 → 05.06.2011 Conference number: 12

Keywords

512 Business and Management

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title = "An increased focus on service selling: Implications for the sales function",

keywords = "512 Business and Management",

author = "Daniel Kindstr{\"o}m and Christian Kowalkowski and Per Carlborg",

note = " Volume: Proceeding volume: ; 2011 International Research Symposium on Service Excellence in Management (QUIS), QUIS ; Conference date: 02-06-2011 Through 05-06-2011",

year = "2011",

language = "English",

pages = "136--139",

booktitle = "International Research Symposium on Service Excellence in Management (QUIS)",

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AU - Kowalkowski, Christian

AU - Carlborg, Per

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PY - 2011

Y1 - 2011

KW - 512 Business and Management

M3 - Conference contribution

SP - 136

EP - 139

BT - International Research Symposium on Service Excellence in Management (QUIS)

Y2 - 2 June 2011 through 5 June 2011

ER -