An Integrated Approach to Customer Value: A Comprehensive- Practical Approach: Research article

Natasa Golik Klanac

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Peer-reviewed scientific journalJournal of Business Market Management
Issue number1
Pages (from-to)22-37
Number of pages16
Publication statusPublished - 29.03.2013
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • Customer value, Integrated approach, Benefit-sacrifice, Means-end, Experiential approach
  • KOTA2013

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