An Integrated Approach to Customer Value: A Comprehensive- Practical Approach: Research article

Natasa Golik Klanac

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Peer-reviewed scientific journal	Journal of Business Market Management
Volume	6
Issue number	1
Pages (from-to)	22-37
Number of pages	16
ISSN	1864-0753
Publication status	Published - 29.03.2013
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
Customer value, Integrated approach, Benefit-sacrifice, Means-end, Experiential approach
KOTA2013

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