An Interdisciplinary View of Marketing Ethics

Dominik Mahr, Martina Caic, Gaby Odekerken-Schröder

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia / dictionaryScientificpeer-review

Original languageEnglish
Title of host publicationThe Sage Handbook of Marketing Ethics
EditorsLynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor
Place of PublicationLondon
PublisherSage publications
Publication date2021
Pages58-73
ISBN (Print)978-1-5297-0929-2
ISBN (Electronic)978-1-5297-3767-7 (epub), 978-1-5297-3678-6 (pdf)
Publication statusPublished - 2021
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

Sustainable Development Goals

  • GOAL 09: Industry, Innovation and Infrastructure

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management

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