An Interdisciplinary View of Marketing Ethics

Dominik Mahr, Martina Caic, Gaby Odekerken-Schröder

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia / dictionaryScientificpeer-review

Original languageEnglish
Title of host publicationThe Sage Handbook of Marketing Ethics
EditorsLynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor
Place of PublicationLondon
PublisherSage publications
Publication date2021
ISBN (Print)978-1-5297-0929-2
ISBN (Electronic)978-1-5297-3767-7, 978-1-5297-3678-6
Publication statusPublished - 2021
MoE publication typeA3 Book chapter


  • 512 Business and Management

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management

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