An interpreted review of the history of Finnish marketing research

Research output: Chapter in Book/Report/Conference proceeding › Chapter › General public

Original language	English
Title of host publication	Henrikki Tikkanen - 50
Editors	Juho-Petteri Huhtala, Joel Hietanen
Place of Publication	Helsinki
Publisher	Nordic Institute Of Business & Society Nibs Osk
Publication date	2020
Pages	118-135
ISBN (Print)	978-952-94-3901-0, 978-952-94-3902-7
Publication status	Published - 2020
MoE publication type	E1 Popularised article, newspaper article

Keywords

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title = "An interpreted review of the history of Finnish marketing research",

keywords = "512 Business and Management",

author = "Johanna Fr{\"o}s{\'e}n and Mikko Laukkanen",

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language = "English",

isbn = "978-952-94-3901-0",

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editor = "Juho-Petteri Huhtala and Joel Hietanen",

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publisher = "Nordic Institute Of Business & Society Nibs Osk",

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TY - CHAP

T1 - An interpreted review of the history of Finnish marketing research

AU - Frösén, Johanna

AU - Laukkanen, Mikko

PY - 2020

Y1 - 2020

KW - 512 Business and Management

M3 - Chapter

SN - 978-952-94-3901-0

SN - 978-952-94-3902-7

SP - 118

EP - 135

BT - Henrikki Tikkanen - 50

A2 - Huhtala, Juho-Petteri

A2 - Hietanen, Joel

PB - Nordic Institute Of Business & Society Nibs Osk

CY - Helsinki

ER -