An interpreted review of the history of Finnish marketing research

Johanna Frösén, Mikko Laukkanen

Research output: Chapter in Book/Report/Conference proceedingChapterGeneral public

Original languageEnglish
Title of host publicationHenrikki Tikkanen - 50
EditorsJuho-Petteri Huhtala, Joel Hietanen
Place of PublicationHelsinki
PublisherNordic Institute Of Business & Society Nibs Osk
Publication date2020
ISBN (Print)978-952-94-3901-0, 978-952-94-3902-7
Publication statusPublished - 2020
MoE publication typeE1 Popularised article, newspaper article


  • 512 Business and Management

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