An overview of user involvement in NSD/NPD research

Catharina von Koskull, Johanna Gummerus, Anu Helkkula, Marja Toivonen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMA SERVSIG International Research Conference 2012
Publication date2012
Publication statusPublished - 2012
MoE publication typeA4 Article in conference proceedings
Event2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland
Duration: 07.06.201209.06.2012
Conference number: 7

Keywords

  • 512 Business and Management

Cite this

von Koskull, C., Gummerus, J., Helkkula, A., & Toivonen, M. (2012). An overview of user involvement in NSD/NPD research. In AMA SERVSIG International Research Conference 2012 http://www.hanken.fi/public/en/servsig2012