Antecedents and Consequences to Innovativeness

Ossi Pesämaa, A. Shoham, A. Ruvio

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication2011 World Marketing Congress (WMC)
Publication date2011
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
Event2011 World Marketing Congress (WMC) - Reims, France
Duration: 19.07.201123.07.2011

Cite this

Pesämaa, O., Shoham, A., & Ruvio, A. (2011). Antecedents and Consequences to Innovativeness. In 2011 World Marketing Congress (WMC)