Antecedents and Consequences to Innovativeness

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	2011 World Marketing Congress (WMC)
Publication date	2011
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	2011 World Marketing Congress (WMC) - Reims, France Duration: 19.07.2011 → 23.07.2011

OpenUrl availability

@inproceedings{8ecf960eb0d54eb48828ced148c1bcb4,

title = "Antecedents and Consequences to Innovativeness",

author = "Ossi Pes{\"a}maa and A. Shoham and A. Ruvio",

note = " Volume: Proceeding volume: ; 2011 World Marketing Congress (WMC) ; Conference date: 19-07-2011 Through 23-07-2011",

year = "2011",

language = "English",

booktitle = "2011 World Marketing Congress (WMC)",

}