App communication on Instagram: A netnographic study of a young human brand Isac Elliot

Anu Helkkula, Apramey Dube, Maria Holmlund, Tii Pylvänäinen, Arja Hallberg, Maria Hellberg

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe 25th Annual RESER conference : Innovative Services in the 21st Century: Proceedings
EditorsJon Sundbo, Lars Fuglsang, Flemming Sorensen, Nanna Balsby
Number of pages13
Place of PublicationCopnhagen
PublisherRoskilde University
Publication date12.09.2015
Pages1056-1068
ISBN (Electronic)978-87-7349-921-4
Publication statusPublished - 12.09.2015
MoE publication typeA4 Article in conference proceedings
EventRESER Conference - Copenhagen, Denmark
Duration: 10.09.201512.09.2015
Conference number: 25

Keywords

  • 512 Business and Management
  • Smartphone Apps
  • Instagram
  • netnography
  • social media

Cite this

Helkkula, A., Dube, A., Holmlund, M., Pylvänäinen, T., Hallberg, A., & Hellberg, M. (2015). App communication on Instagram: A netnographic study of a young human brand Isac Elliot. In J. Sundbo, L. Fuglsang, F. Sorensen, & N. Balsby (Eds.), The 25th Annual RESER conference : Innovative Services in the 21st Century: Proceedings (pp. 1056-1068). Copnhagen: Roskilde University.