App communication on Instagram: A netnographic study of a young human brand Isac Elliot

Anu Helkkula; Apramey Dube; Maria Holmlund; Tii Pylvänäinen; Arja Hallberg; Maria Hellberg

App communication on Instagram: A netnographic study of a young human brand Isac Elliot

Anu Helkkula
, Apramey Dube
, Maria Holmlund
, Tii Pylvänäinen
, Arja Hallberg
, Maria Hellberg

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	The 25th Annual RESER conference : Innovative Services in the 21st Century: Proceedings
Editors	Jon Sundbo, Lars Fuglsang, Flemming Sorensen, Nanna Balsby
Number of pages	13
Place of Publication	Copnhagen
Publisher	Roskilde University
Publication date	12.09.2015
Pages	1056-1068
ISBN (Electronic)	978-87-7349-921-4
Publication status	Published - 12.09.2015
MoE publication type	A4 Article in conference proceedings
Event	RESER Conference - Copenhagen, Denmark Duration: 10.09.2015 → 12.09.2015 Conference number: 25

Keywords

512 Business and Management
Smartphone Apps
Instagram
netnography
social media

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http://ruconf.ruc.dk/ocs_pics/RESER2015/RESER2015_Proceedings.pdf

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Helkkula, A., Dube, A., Holmlund, M., Pylvänäinen, T., Hallberg, A., & Hellberg, M. (2015). App communication on Instagram: A netnographic study of a young human brand Isac Elliot. In J. Sundbo, L. Fuglsang, F. Sorensen, & N. Balsby (Eds.), The 25th Annual RESER conference : Innovative Services in the 21st Century: Proceedings (pp. 1056-1068). Roskilde University. http://ruconf.ruc.dk/ocs_pics/RESER2015/RESER2015_Proceedings.pdf

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title = "App communication on Instagram: A netnographic study of a young human brand Isac Elliot",

keywords = "512 Business and Management, Smartphone Apps, Instagram, netnography, social media",

author = "Anu Helkkula and Apramey Dube and Maria Holmlund and Tii Pylv{\"a}n{\"a}inen and Arja Hallberg and Maria Hellberg",

note = " Volume: Proceeding volume: ; RESER Conference ; Conference date: 10-09-2015 Through 12-09-2015",

year = "2015",

month = sep,

day = "12",

language = "English",

pages = "1056--1068",

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}

Helkkula, A, Dube, A, Holmlund, M, Pylvänäinen, T, Hallberg, A & Hellberg, M 2015, App communication on Instagram: A netnographic study of a young human brand Isac Elliot. in J Sundbo, L Fuglsang, F Sorensen & N Balsby (eds), The 25th Annual RESER conference : Innovative Services in the 21st Century: Proceedings. Roskilde University, Copnhagen, pp. 1056-1068, RESER Conference, Copenhagen, Denmark, 10.09.2015. <http://ruconf.ruc.dk/ocs_pics/RESER2015/RESER2015_Proceedings.pdf>

App communication on Instagram: A netnographic study of a young human brand Isac Elliot. / Helkkula, Anu; Dube, Apramey; Holmlund, Maria et al.
The 25th Annual RESER conference : Innovative Services in the 21st Century: Proceedings. ed. / Jon Sundbo; Lars Fuglsang; Flemming Sorensen; Nanna Balsby. Copnhagen: Roskilde University, 2015. p. 1056-1068.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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T1 - App communication on Instagram: A netnographic study of a young human brand Isac Elliot

AU - Helkkula, Anu

AU - Dube, Apramey

AU - Holmlund, Maria

AU - Pylvänäinen, Tii

AU - Hallberg, Arja

AU - Hellberg, Maria

N1 - Conference code: 25

PY - 2015/9/12

Y1 - 2015/9/12

KW - 512 Business and Management

KW - Smartphone Apps

KW - Instagram

KW - netnography

KW - social media

UR - https://ruconf.ruc.dk/index.php/RESER2015/RESER2015/index

M3 - Conference contribution

SP - 1056

EP - 1068

BT - The 25th Annual RESER conference

A2 - Sundbo, Jon

A2 - Fuglsang, Lars

A2 - Sorensen, Flemming

A2 - Balsby, Nanna

PB - Roskilde University

CY - Copnhagen

T2 - RESER Conference

Y2 - 10 September 2015 through 12 September 2015

ER -

App communication on Instagram: A netnographic study of a young human brand Isac Elliot

Keywords

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