Application of gamification in prosumption mediated by data privacy

Reza Movarrei, Jaakko Aspara, Kristina Wittkowski

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of 46th European Marketing Association Conference (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands
Publication date2017
Publication statusPublished - 2017
MoE publication typeA4 Article in conference proceedings
EventEuropean Marketing Academy Annual Conference 2017 - Groningen, Netherlands
Duration: 23.05.201726.05.2017
Conference number: 46

Keywords

  • 512 Business and Management

Cite this

Movarrei, R., Aspara, J., & Wittkowski, K. (2017). Application of gamification in prosumption mediated by data privacy. In Proceedings of 46th European Marketing Association Conference (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands