Application of gamification in prosumption mediated by data privacy

Reza Movarrei, Jaakko Aspara, Kristina Wittkowski

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of 46th European Marketing Association Conference (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands
Publication date	2017
Publication status	Published - 2017
MoE publication type	A4 Article in conference proceedings
Event	European Marketing Academy Annual Conference 2017 - Groningen, Netherlands Duration: 23.05.2017 → 26.05.2017 Conference number: 46

Keywords

@inproceedings{daf48347efee44abb804a3f810cb3a31,

title = "Application of gamification in prosumption mediated by data privacy",

keywords = "512 Business and Management",

author = "Reza Movarrei and Jaakko Aspara and Kristina Wittkowski",

year = "2017",

language = "English",

booktitle = "Proceedings of 46th European Marketing Association Conference (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands",

note = "European Marketing Academy Annual Conference 2017 , EMAC ; Conference date: 23-05-2017 Through 26-05-2017",

}

Application of gamification in prosumption mediated by data privacy. / Movarrei, Reza; Aspara, Jaakko; Wittkowski, Kristina.
Proceedings of 46th European Marketing Association Conference (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands. 2017.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Application of gamification in prosumption mediated by data privacy

AU - Movarrei, Reza

AU - Aspara, Jaakko

AU - Wittkowski, Kristina

N1 - Conference code: 46

PY - 2017

Y1 - 2017

KW - 512 Business and Management

M3 - Conference contribution

BT - Proceedings of 46th European Marketing Association Conference (EMAC 2017), May 23-26, 2017, Groningen, the Netherlands

T2 - European Marketing Academy Annual Conference 2017

Y2 - 23 May 2017 through 26 May 2017

ER -