Are service marketing models really used in modern practice?

Hannele Kauppinen-Räisänen, Christian Grönroos

Research output: Contribution to journalArticleScientificpeer-review

10 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Service Management
Volume26
Issue number3
Pages (from-to)346-371
ISSN1757-5818
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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