Are service marketing models really used in modern practice?

Hannele Kauppinen-Räisänen, Christian Grönroos

Research output: Contribution to journal › Article › Scientific › peer-review

16 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Service Management
Volume	26
Issue number	3
Pages (from-to)	346-371
ISSN	1757-5818
DOIs	https://doi.org/10.1108/JOSM-06-2014-0164
Publication status	Published - 2015
MoE publication type	A1 Journal article - refereed

Keywords

@article{79a08c038bbc4684ba34dfc367d5c0b0,

title = "Are service marketing models really used in modern practice?",

keywords = "512 Business and Management",

author = "Hannele Kauppinen-R{\"a}is{\"a}nen and Christian Gr{\"o}nroos",

year = "2015",

doi = "10.1108/JOSM-06-2014-0164",

language = "English",

volume = "26",

pages = "346--371",

journal = "Journal of Service Management",

issn = "1757-5818",