Are we symbolically valuable for the customer?: A longitudinal study of the interlinkages between brand management and relationship development activities of a furniture manufacturer

Anu Norrgrann

Are we symbolically valuable for the customer? A longitudinal study of the interlinkages between brand management and relationship development activities of a furniture manufacturer

Anu Norrgrann

Marketing, Vaasa

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of Nordic Workshop on Relationship Dynamics (NoRD)
Publication date	28.09.2016
Publication status	Published - 28.09.2016
MoE publication type	A4 Article in conference proceedings
Event	9th Nordic workshop on relationship dynamics (NoRD) - Noormarkku, Noormarkku, Finland Duration: 28.09.2016 → 29.09.2016 Conference number: 9

Keywords

512 Business and Management

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Cite this

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title = "Are we symbolically valuable for the customer?: A longitudinal study of the interlinkages between brand management and relationship development activities of a furniture manufacturer",

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author = "Anu Norrgrann",

note = " Volume: Proceeding volume: ; 9th Nordic workshop on relationship dynamics (NoRD), NoRD ; Conference date: 28-09-2016 Through 29-09-2016",

year = "2016",

month = sep,

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Are we symbolically valuable for the customer? A longitudinal study of the interlinkages between brand management and relationship development activities of a furniture manufacturer. / Norrgrann, Anu.
Proceedings of Nordic Workshop on Relationship Dynamics (NoRD). 2016.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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Y2 - 28 September 2016 through 29 September 2016

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