Are we symbolically valuable for the customer? A longitudinal study of the interlinkages between brand management and relationship development activities of a furniture manufacturer

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of Nordic Workshop on Relationship Dynamics (NoRD)
Publication date28.09.2016
Publication statusPublished - 28.09.2016
MoE publication typeA4 Article in conference proceedings
Event9th Nordic workshop on relationship dynamics (NoRD) - Noormarkku, Noormarkku, Finland
Duration: 28.09.201629.09.2016
Conference number: 9

Keywords

  • 512 Business and Management

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