Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

Mekhail Mustak, Joni Salminen, Loïc Plé, Jochen Wirtz

Research output: Contribution to journalArticleScientificpeer-review

204 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda'. Together they form a unique fingerprint.

Economics, Econometrics and Finance

Social Sciences