Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes

Carlos A. Diaz Ruiz^*, Lisa Penaloza, Jonas Holmqvist

^*Corresponding author for this work

Marketing, Vaasa

Research output: Contribution to journal › Article › Scientific › peer-review

1 Oral presentation

1 results
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Collective value creation within a Community of Practice: An ethnography with a community of salsa dancers
Carlos Diaz Ruiz (Speaker), Lisa Penaloza (Speaker) & Jonas Holmqvist (Speaker)
12.2014
Activity: Talk or presentation › Oral presentation