Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences

Tim Hilken*, Ko de Ruyter, Mathew Chylinski, Dominik Mahr, Debbie I. Keeling

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

341 Citations (Scopus)

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Computer Science

Psychology