Authenticity and Corporate Heritage Brands

Anne Rindell, Fernando Pinto Santos

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInternational Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia proceedings : 5th International Symposium on Heritage
Number of pages2
Place of PublicationLondon
Publication date20.03.2015
Publication statusPublished - 20.03.2015
MoE publication typeA4 Article in conference proceedings
EventInternational Corporate Heritage Symposium - Vilnius, Lithuania
Duration: 05.06.201506.06.2015
Conference number: 5

Keywords

  • 512 Business and Management

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