Authenticity and Corporate Heritage Brands

Anne Rindell; Fernando Pinto Santos

Authenticity and Corporate Heritage Brands

Anne Rindell, Fernando Pinto Santos

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia proceedings : 5th International Symposium on Heritage
Number of pages	2
Place of Publication	London
Publication date	20.03.2015
Publication status	Published - 20.03.2015
MoE publication type	A4 Article in conference proceedings
Event	International Corporate Heritage Symposium - Vilnius, Lithuania Duration: 05.06.2015 → 06.06.2015 Conference number: 5

Keywords

512 Business and Management

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Cite this

@inproceedings{50fa3c48826640b2a2f300a59669e994,

title = "Authenticity and Corporate Heritage Brands",

keywords = "512 Business and Management",

author = "Anne Rindell and {Pinto Santos}, Fernando",

note = " Volume: Proceeding volume: ; International Corporate Heritage Symposium ; Conference date: 05-06-2015 Through 06-06-2015",

year = "2015",

month = mar,

day = "20",

language = "English",

booktitle = "International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia proceedings",

}

Authenticity and Corporate Heritage Brands. / Rindell, Anne; Pinto Santos, Fernando.
International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia proceedings: 5th International Symposium on Heritage. London, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Authenticity and Corporate Heritage Brands

AU - Rindell, Anne

AU - Pinto Santos, Fernando

N1 - Conference code: 5

PY - 2015/3/20

Y1 - 2015/3/20

KW - 512 Business and Management

M3 - Conference contribution

BT - International Symposium on Corporate heritage, Corporate heritage brands and Identities, History and Nostalgia proceedings

CY - London

T2 - International Corporate Heritage Symposium

Y2 - 5 June 2015 through 6 June 2015

ER -