Avoid commercialisation pitfalls: building markets for radical innovations

S Nenonen, KE Storbacka

Research output: Contribution to journalArticleProfessional

Original languageEnglish
Trade journalNew Zealand Management
Issue numberJuly 2015
ISSN1174-5339
Publication statusPublished - 01.07.2015
MoE publication typeD1 Article in a trade journal

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