Awareness, action and context‐specificity of blue ocean practices in sales management

Petri Parvinen, Jaakko Aspara, Sami Kajalo

Research output: Contribution to journal › Article › Scientific › peer-review

11 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Management Decision
Volume	49
Issue number	8
Pages (from-to)	1218-1234
Number of pages	17
ISSN	0025-1747
DOIs	https://doi.org/10.1108/00251741111163098
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

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AU - Parvinen, Petri

AU - Aspara, Jaakko

AU - Kajalo, Sami

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