Awareness, action and context‐specificity of blue ocean practices in sales management

Petri Parvinen, Jaakko Aspara, Sami Kajalo

Research output: Contribution to journalArticleScientificpeer-review

10 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalManagement Decision
Volume49
Issue number8
Pages (from-to)1218-1234
Number of pages17
ISSN0025-1747
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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