Awareness, action and context‐specificity of blue ocean practices in sales management

Research output: Contribution to journal › Article › Scientific › peer-review

13 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Management Decision
Volume	49
Issue number	8
Pages (from-to)	1218-1234
Number of pages	17
ISSN	0025-1747
DOIs	https://doi.org/10.1108/00251741111163098
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

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title = "Awareness, action and context‐specificity of blue ocean practices in sales management",

keywords = "512 Business and Management",

author = "Petri Parvinen and Jaakko Aspara and Sami Kajalo",

year = "2011",

doi = "10.1108/00251741111163098",

language = "English",

volume = "49",

pages = "1218--1234",

journal = "Management Decision",

issn = "0025-1747",

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TY - JOUR

T1 - Awareness, action and context‐specificity of blue ocean practices in sales management

AU - Parvinen, Petri

AU - Aspara, Jaakko

AU - Kajalo, Sami

PY - 2011

Y1 - 2011

KW - 512 Business and Management

U2 - 10.1108/00251741111163098

DO - 10.1108/00251741111163098

M3 - Article

SN - 0025-1747

VL - 49

SP - 1218

EP - 1234

JO - Management Decision

JF - Management Decision

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ER -