B2B Customer Journey Facilitation Across Buyer-Seller Interaction Contexts

Mekhail Mustak, Anna Salonen, Harri Terho, Deva Rangarajan

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	Finnish Academy of Marketing Conference 2023
Number of pages	2
Publication date	15.06.2023
Pages	1-2
Publication status	Published - 15.06.2023
MoE publication type	B3 Article in conference proceedings
Event	Finnish Academy of Marketing Annual Conference 2023 - Aalto University, Helsinki, Finland Duration: 15.06.2023 → 16.06.2023 https://www.aalto.fi/en/events/famac2023-finnish-academy-of-marketing-annual-conference-june-15-16-2023

OpenUrl availability

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title = "B2B Customer Journey Facilitation Across Buyer-Seller Interaction Contexts",

author = "Mekhail Mustak and Anna Salonen and Harri Terho and Deva Rangarajan",

year = "2023",

month = jun,

day = "15",

language = "English",

pages = "1--2",

booktitle = "Finnish Academy of Marketing Conference 2023",

note = "Finnish Academy of Marketing Annual Conference 2023, FAMAC2023 ; Conference date: 15-06-2023 Through 16-06-2023",

url = "https://www.aalto.fi/en/events/famac2023-finnish-academy-of-marketing-annual-conference-june-15-16-2023",

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TY - GEN

T1 - B2B Customer Journey Facilitation Across Buyer-Seller Interaction Contexts

AU - Mustak, Mekhail

AU - Salonen, Anna

AU - Terho, Harri

AU - Rangarajan, Deva

PY - 2023/6/15

Y1 - 2023/6/15

M3 - Conference contribution

SP - 1

EP - 2

BT - Finnish Academy of Marketing Conference 2023

T2 - Finnish Academy of Marketing Annual Conference 2023

Y2 - 15 June 2023 through 16 June 2023

ER -