B2B Customer Journey Facilitation Across Buyer-Seller Interaction Contexts

Mekhail Mustak, Anna Salonen, Harri Terho, Deva Rangarajan

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationFinnish Academy of Marketing Conference 2023
Number of pages2
Publication date15.06.2023
Publication statusPublished - 15.06.2023
MoE publication typeB3 Article in conference proceedings
EventFinnish Academy of Marketing Annual Conference 2023 - Aalto University, Helsinki, Finland
Duration: 15.06.202316.06.2023

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